Lead generating is done in almost every aspect of digital marketing today. Almost everything about your site influences your inbound marketing. And we all know content lies at the heart of all lead generation. But getting people to your content can become quite a challenge.
You can go to school to get that marketing or business administration degree, but nothing will prepare you for the world of business itself. And many of the most important lessons are learned after an entrepreneur’s first 10 years in the field. After many failures, successes, and conflicts, directions become Continue Reading
Let’s think about that landing page. The purpose of the landing page is to provide your audience/leads with a place to submit their information, as conveniently as possible. In return, you can offer a service of some sort, or a product. Really simple, in fact, some landing pages revolve around Continue Reading